According to media reports, PokerStars casino is all set to augment and enhance its online gaming products. It is going to do this by entering into a partnership with Microgaming. Yes, these two very popular brands are going to merge very soon. Microgaming will provide a better supplementary offering to its partner to improve its products.
About the Agreement Between Microgaming and PokerStars
It is known that PokerStars will get an access to the interactive desktop and mobile casino games of Microgaming. It is true that Quickfire has always made it possible to integrate internet gaming companies seamlessly. While talking about Quickfire’s offerings, it is famous for Jurassic Park, Terminator 2 and Game of Thrones just to name a few. In the summer of this New Year 2017, the third party software is expected to be rolled out and will be available to non-US PokerStars players.
When it comes to the Chief Operating Officer of PokerStars, Guy Templer, he mentioned in a statement that the casino chose Microgaming due to its attractive slot offerings and other jackpot games. You must know that PokerStars casino is owned by the Rational Group, which is Amaya’s subsidiary further. For the first time in the year 2014, the company entered into the gambling world.
Gambling in the Garden State: How Can it Benefit Microgaming and PokerStars?
While talking about the PokerStars casino’s licensing, it is licensed to operate only in the state of New Jersey in the USA. The poker room was launched accompanying with casino software developed by Net Entertainment, a Swedish company popular for developing casino software and games. However, it is still unclear whether the partnership between Microgaming and PokerStars will launch new software for the players or not.
The players in the Garden State are still in doubt regarding this. It is known that all the online companies that are licensed by DGE have to associate with the brick and mortar casino in the Atlantic City. As far as Amaya is concerned, Resorts Casino is its companion.
In addition to this, the New Jersey Division of Gaming Enforcement (DGE) has revealed that Resorts Atlantic City is one of the states producing heavy revenues. It highlighted that the City generated around $31.76 million out of its digital operations in the year 2016. The City ranks at the fifth position out of all the other five gaming operators.
The Outcome of the Partnership Between Microgaming and PokerStars
It is obvious that when two heavyweights are collaborating, the outcome will be great. After the deal, PokerStars is all set to put more emphasis on its online gambling offerings by introducing better slots like Wonky Wabbits Slots and others. It means that the company is going to shift its focus from poker and will launch better gaming products in the future. To add on, a report from Eilers & Krejcik, global gaming industry research group stated that the online gambling revenue of the state of New Jersey is expected to boom by 17 percent in the year 2017. On the other hand, poker will slide down by almost 6 percent in the coming days.
As of now, only Resorts, Borgata and Caesars participate in online poker. These companies believe that their online game offerings will improve as compared with the last year. In 2017, the performance of these casinos might improve with their position getting better in the casino industry.
The Bottom Line
It can be said that PokerStars is going to be benefitted by this deal a lot and will result in its increase of revenues. Both Amaya and PokerStars are looking forward to enhancing their gaming portfolio so that they are able to re-build their strong online presence.