iGaming is all set to break its own records of popularity in the year 2017. Some of the major reasons behind this expected growth are better strategic mergers, increase in a number of people using mobiles and emerging new demographic segments. It believes that better inclusion of the affiliate market and adaptation to international laws will help in growing better in this New Year.
The Interest of Millennials and Women in Gambling
No doubt, the interest of the youth has increased a lot in online casino games these days. Since the youth is much tech-savvy, it prefers playing games on mobiles and love exploring the new titles. Considering the same, iGaming is planning to engage the younger people with the help of social media marketing. It believes that captivating the attention of youth through the unique features of the company’s site will help in its growth. In fact, once the company has been successful in engaging youth of all ages, it will be able to enhance its entertainment. It will also improve the information of the company’s site.
Moving on to the female segment, the female gambling population is almost around 49% in the UK while it is 40% in the USA in the past year. The company is planning for more campaigns to attract more women gamblers and persuade them to play. The campaign would be supported by the ladies online casinos such as 888 Ladies, Pink Casino and Maria Casino just to mention a few. To add on, iGaming is set to widen its portfolio of games so that, it is able to reach to more players with the newest slots like Wonky Wabbits Slot.
The Affiliate Mergers and New Betting Paradigms
iGaming will develop a new set of skills that will be required by the players to enjoy the Daily Fantasy Sports. It will ensure that the success of the players depends upon their performance only and not on the final scores attained by the teams that already exist. While talking about the mergers, better and larger mergers are expected to take place this year. The company will encourage integrating deals with the affiliate sector due to the fact that this sector develops leads for the operators. It will also look out for more national affiliate licensing programs.
Furthermore, iGaming is going to emphasize on crypto-currency. The company has recognized the fact that Bitcoin has become very popular among the players and they rely on it completely. It is the safest and the most secured method of making payments and withdrawals at an online casino. In the year 2017, more and more casinos are expected to include Bitcoin in order to keep the player’s money completely safe.
The Focus on VR Gaming and eSports
The new VR games have become the latest talk among the millennial. China has already brought about the VR revolution with other nations following the same. iGaming is going to put focus on VR gaming so that, the players can have the most thrilling gaming experience. In addition, more emphasis will be put on eSports sections of the gaming sites.
The Bottom Line
iGaming is popular in various nations but it might face difficulty in its expansion in Australia and USA with the election of the new president, Donald Trump. The company fears the Australia’s regulations regarding offshore casinos and the Trump’s take on the online casinos in the nation. Rest, it is sure that the company is going to bring out more revolutionary changes in this year and is going to gain much more popularity. For the players, they should just stay updated with the company’s news to enjoy the online casino games.